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Beyond the Bow

Project type

Brand Identity

Role

Logo Designer, Graphic Designer

Tools

Adobe Illustrator

Date

September - December 2025

Group Members

Jordan Hibbert, Madison Brooks, William Kershaw

Beyond the Bow is a high-energy, nature-inspired music festival celebrating Indie artists in Southern Alberta. This collaborative project highlights my logo design that embodies the festival’s eco-friendly values, vibrant spirit, and Alberta's nature-inspired culture.

I designed the logo to reflect the natural beauty of Alberta with references to the mountains, foothills, and river. The goal was to connect directly to the audience with symbols that reflect an environment they are familiar with, the Rocky Mountains, while highlighting the brand's commitment to eco-friendly measures and approaches. In particular, the typography maintains a river-like reference, allowing the brand's values and audience connection to remain present without the icon.

In later phases, I designed a poster, tickets, stickers, and buttons. I focused on smooth, rounded shapes and curves to reflect the brand's welcoming and inclusive values, and utilized fully capitalized typography to add excitement and draw attention to important details.

Beyond the Bow Button & Sticker Inverted

The final task for this project was to print our assets and showcase them as a group. I printed the posters, stickers, and tickets.

Beyond the Bow Print Production Showcase